Overview
Purpose
The purpose of this website is to provide information about the Rapids of Maine Company, and allow interested parties to reserve a time for a tour.
Audience
The target audience for this site is people who spend a lot of time doing outdoor activities, in particular young adults that are out of college for summer break and are rich enough to have fun instead of work. These people would respond best to excitement or danger rather than safety or ease of access. Most of these people would be english speaking Americans, but the site should have french translations for any french speaking Canadian users. Because of the lack of cell phone use in Maine, the site should be designed to be accessed from a pc or laptop.
Branding
Website Logo
Style Guide
Color Palette
Palette URL: https://coolors.co/ff1e24-3889ff-00000c-381dff-ff6b3f
| Primary | Secondary | Accent 1 | Accent 2 |
|---|---|---|---|
| [#FF1E24] | [#3889FF] | [#00000C] |
Typography
Heading Font: Permanent Marker
The Permanent Marker font has a thick stroke and lots of sharp angles, giving it an intense look that would appeal to adventure seekers and daredevils.
Paragraph Font: Lora
I chose the Lora font because it is easy to read, but still has some sharp angles that make it seem more intense.
Normal paragraph example
The best Whitewater Rafting in Colorado, White Water Rafting Company offers rafting on the Colorado and Roaring Fork Rivers in Glenwood Springs. Since 1974, we have been family owned and operated, rafting the Shoshone section of Glenwood Canyon and beyond.
Colored paragraph example
Trips vary from mild and great for families, to trips exclusively for physically fit and experienced rafters. No matter what type of river adventures you are seeking, White Water Rafting Company can make it happen for you.
Navigation
Site Map
The Site Map of a site is just like it sounds…it is a map of the pages in a site and how they are related and linked together. From the map above we can see that we will eventually have the Home page and 2 sub or child pages.
The lines that connect them all together indicate that each page should be accessible from any other page, it is essentially showing us the global navigation for the site.
Wireframes
Wireframes are like blueprints for making webpages. They should show the major sections of content that will be on the page and the relative locations of each element. In the wireframe below you can see there will be 6 sections to our page:
- At the top we have a section with the logo (the box with the mountain means an image) and the navigation bar.
- Then there is a banner image that stretches all the way across the screen.
- Next we have some text and an image
- ...followed by another row made up of an image and some text.
- Then one more section of text with no image.
- Lastly, a footer containing a copyright/name line and 3 social media icons.
